James Madison University

Welcome to the Shenandoah Valley.

Embrace a local flavor that is one part cosmopolitan, one part outdoor adventure, and one part love for the hills and ridges we call home.

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Mountain Scape

James Madison University

Local Convenience with Global Connections

A mosaic of vibrant cities and family farms form the character of our iconic Virginia valley. Nestled between the Blue Ridge and Allegheny Mountains, the Shenandoah Valley’s scenic back roads connect you to Interstates 81 and 64 for effortless travel to larger metropolitan areas along the East Coast. The Shenandoah Valley Airport (SHD) provides local convenience with global connections through United Express non-stop jet service to both Chicago O’Hare and Washington-Dulles international airports.



The South’s Best Mountain Towns

Southern Living, 2020

Staunton, a Mountain Town


Best cities in the South to move to after the pandemic

Business Insider, 2020

Harrisonburg Accolade

Shenandoah National Park

The South's Best Parks

Southern Living, 2021

Tunnel at Shenandoah National Park

Staunton-Waynesboro-Augusta Metro Area

Top 10 Best Places in the U.S. to Work in Manufacturing

SmartAsset, 2020


America’s 50 Best Cities to Live In

Wall Street 24/7, 2019

Sarah Elson headshot

Ambassador Spotlight

Sarah Elson

Read why the Director of Business Relations at Massanutten Resort chose to live and work in the Shenandoah Valley.

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Ambassador Spotlight

Chiedo John

James Madison University brought Chiedo to the Shenandoah Valley. The strong feeling of community made him decide to stay.

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Ambassador Spotlight

Grace Blanchard

Discover the “little things” in the Shenandoah Valley that convinced this recent college graduate to return home to start her professional career.

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Alison Denbigh

Ambassador Spotlight

Alison Denbigh

Alison's entrepreneurial and adventurous spirit finds itself at home in the Shenandoah Valley.

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Ambassador Spotlight

Nicky Swayne

Having lived all over the world, the CEO of the Shenandoah Valley Technology Council proudly calls the Shenandoah Valley home.

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Ambassador Spotlight

Chris Swecker

A Shenandoah Valley native, Chris recognized his home as a top choice for quality of life, affordability, opportunity and safety for his family.

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Hear From Local Ambassadors